Myntra, the local partner of Mango, is responsible for the omnichannel development of the brand in India
Mango continues its expansion in the Indian market and will open 10 new retail outlets before the year end, alongside its local partner, Myntra. The first opening will take place in late September in the Infinity Mall shopping centre in Mumbai, while the other openings will be in Iconic department stores located in the cities of Ahmedabad, Jaipur and Delhi, in Kapsons department stores in the cities of Chandigarh and Ludhiana, along with stand-alone stores in the cities of Hyderabad, Surat and Lucknow. Mango will have 29 stores in India, making it the country with the second-highest number of stores in Asia.
Mango’s partnership with Myntra began in 2014, the year Myntra took charge of accelerating Mango’s online business in India, where it is the leading e-retailer. Following successful results, in 2017 a new agreement was signed through which Myntra also became responsible for the expansion of the brand’s stores in India, aimed at rolling out an omnichannel business strategy in the country.
Daniel López, Mango’s Director of Expansion and Franchises, says: “It is excellent news that the expansion plan we announced in 2017 is being implemented successfully. Myntra is an ideal partner for us, since it has the capacity and the expertise to develop an excellent omnichannel strategy in India, one of the markets with the greatest potential in the world. I am convinced that we will continue to grow in India working alongside Myntra in the coming years”.
Mango is very well established in Asia, with a presence in close to 200 stores in 15 markets, including China, Taiwan, Singapore, Hong Kong, Vietnam, Indonesia, the Philippines and, since 2020, the Maldives.