- Mango is taking a step further towards sustainability to reduce its impact.
Mango continues on its journey to reduce its impact and presents its new sustainable denim collection. The company sees sustainability as a journey the fashion industry has to make in order to achieve a more just society, and to reduce its environmental and social impact. This is why 100% of the garments of the denim collection in all the brand’s lines now have sustainable characteristics.
For this campaign, shot in Tenerife (Canary Islands), the modelling couple Andreea Diaconu and Simon Nessman feature thanks to their public commitment to initiatives related to the health of the planet promoted by fashion brands. Appearing alongside them is the model Devyn García, who, like them, is part of the Mango community, given her participation in previous campaigns of the brand.
The versatile fabric denim appears in this collection for all genders, ages and sizes. It features garments in denim blue, with techniques such as tie-dye and EcoWash, which uses specific software (EIM) to measure the environmental impact of jean washing and finishing processes, in terms of the consumption of water and chemical products. The entire proposal focuses on urban denim, featuring intense colours representative of the season, such as pink and yellow.
Mango and sustainability
In terms of collections, Mango is bringing forward its sustainability targets, after achieving that 80% of all the garments it markets are now under the Committed label. In just one year, Mango has almost doubled the percentage of sustainable garments in its total production.
The firm, one of the leading groups in the European fashion industry, has reviewed the targets set in early 2020 as part of its sustainability strategic plan and has decided to bring them forward. Specifically, it forecasts that 100% of the polyester used will be recycled by 2025, doubling the initial target set for said year. Similarly, the company also plans that by 2025, 100% of cellulose fibres used will be of controlled origin and traceable, bringing forward its original commitment by five years. In addition, it is maintaining its goal that 100% of the cotton used will be of sustainable origin by 2025.
Committed garments are all those which contain at least 30% of more sustainable fibres (such as organic cotton, recycled cotton, BCI cotton, recycled polyester, recycled wool or TENCEL®, among others) and/or have been manufactured using more sustainable production processes. What is more, like all other Mango items, they are produced in factories that are inspected through social audits and comply with product safety regulations. The company’s goal is that all of its garments will be Committed by 2022.
In 2021, in order to improve the transparency of its production chain, Mango published a list of the Tier 1 and Tier 2 factories related to production processes. It has also set itself the objective this year of publishing the list of Tier 3 factories, related to suppliers of materials such as fabrics and fittings.
In line with its goal to reduce the use of plastic, in late 2020 Mango launched a project to replace the plastic bags in its packaging with paper bags, becoming the first leading company in the Spanish clothing sector to do so. The goal of the company is, in collaboration with its suppliers, to progressively eliminate all the plastic bags it uses to distribute products throughout its supply chain. This will allow Mango to cease using approximately 160 million plastic bags every year.