Mango, one of the world’s leading fashion brands, announced the opening of its newest New York City store at 1976 Broadway, situated in the heart of Manhattan’s Lincoln Square neighbourhood.  This is the fourth store Mango has in the city, joining 711 Fifth Avenue, 561 Broadway in SoHo and 20 Hudson Yards stores.

“We are excited to continue our expansion in New York City, a global fashion capital and a cornerstone of our U.S. growth strategy,” said Daniel López, Mango’s Director of Expansion and Franchises. “The opening of our Lincoln Square store reaffirms Mango’s commitment to making our distinctive fashion accessible to more customers in the United States, a key market where we are experiencing robust growth.”

The new store will encompass approximately 8,800 square feet and will offer the brand’s Woman and Man lines. All Mango’s collections are designed at the Barcelona atelier, where a dedicated team of over 500 professionals in the product area drive creativity, innovation, and craftsmanship from the Mango Campus. Each Mango garment is meticulously developed over a 7-8 month design journey from initial concept to store delivery, ensuring every piece meets the highest standards of quality and style. 

In addition, it will feature the Mediterranean-inspired concept New Med, which showcases the brand’s spirit and freshness, as well as certain elements of local influence. Sustainability and architectural integration are key to the design, which conceives the Mango store as a Mediterranean home showcasing warm tones and neutral colors combined with traditional, handcrafted and natural materials. 

The new store at 1976 Broadway will be Mango’s latest addition to its growing Manhattan footprint, following successful openings on Fifth Avenue, in SoHo, and at Hudson Yards. This opening is part of Mango’s ambitious U.S. expansion plan, which began in 2022 with the opening of its flagship store on Fifth Avenue in New York City. By the close of 2025, the company will have opened around 65  stores in the U.S.

Mango in the U.S 

Mango has been present in the U.S. since 2006. The company launched its expansion plan in 2022 with the opening of its flagship store located at 711 Fifth Avenue in New York, one of the most exclusive shopping streets in the world.  

During the first phase of the expansion plan, Mango expanded its presence in New York, both in Manhattan and in the surrounding areas. Following New York, the company focused on increasing its presence in the state of Florida, with the opening of two stores in Miami and one in Orlando. Mango also reached an agreement with Parsons School of Design in New York, one of the world's leading fashion schools, to support the new generation of global leaders in the field of design and retail through training scholarships. 

In 2023, Mango expanded on the west coast and in the south, opening stores in California, Texas and Georgia. In 2024, the company exceeded its goal of reaching 40 company owned stores in the U.S. by the end of the year. Store openings included the brand’s arrival in Pennsylvania, Massachusetts and Washington D.C., as well as an expanded presence in California, with its arrival in San Diego, and in New York with a new store in Hudson Yards. 

In 2025, Mango plans to further increase its presence in the country with around 20 new stores, resulting in around 65 company owned stores. Growth is focused on the Sun Belt and the northeast regions of the country. This year, Mango opened stores for the first time in Louisiana, Nevada, New Mexico, Oregon, Connecticut, and Washington. In addition, the company will open new stores in Ohio and increase its presence in California, with focus on the San Francisco area. 

Mango’s expansion in the United States is part of the company's 4E 2024-2026 Strategic Plan, which aims to showcase Mango’s differential value proposition, with a strong emphasis on expansion and improved sales in stores and online. The U.S. is currently one of Mango’s five main markets and the main online market. By 2026, the company expects the country to become one of the group's three main markets in terms of revenue.