Mango is maintaining its strategy to respond to customer needs by adding complementary brands to its offer.
The agreement with Rituals starts today and will be extended to selected markets in Europe by the end of 2022.
The company has integrated a selection of the Rituals catalogue and stock into its e-commerce.
Mango plans to continue increasing the offer of brands on its online channel and to extend additionally the agreement with Intimissimi to seven more countries this year.
Mango is one of the European fashion companies with the largest online penetration in its business. At the close of 2021, online sales accounted for 42% of total company turnover, a percentage much higher than the 24% in 2019. At the close of 2021, Mango’s online sales stood at 942 million euros.
Mango, one of Europe’s leading fashion groups, is extending its commercial offering and service to customers by including Rituals in their online platform. As of today, Mango has begun to distribute the wellbeing brand in Spain, and in the next six months will extend this to selected European markets.
For the inclusion of Rituals, Mango will open a new line (Wellness) on its online platform. The Spanish company’s marketplace will feature 150 Rituals products in six categories: bath and shower, bodycare, hand care, facial care, gift sets and home. The number of available products will be extended in the coming months.
Mango, which has integrated a selection of the Rituals catalogue and stock into its platform, is commencing this new project in the Spanish market and plans to extend the agreement to selected markets in Europe.
With this alliance, Mango is adding a new category to its online channel, after making its marketplace debut with the inclusion of the Intimissimi range of lingerie. Elena Carasso, Mango Online and Customer Director, points out: “We want to strengthen our offer with complementary categories and continue moving forward in our goal to construct a platform of services for our customers”.
Mango plans to continue extending the offering of its marketplace in a selective manner, seeking brands that complement its offer and which have similar values.
Likewise, Mango distributes Intimissimi in Spain, France and the Netherlands, and plans to launch in Germany, Belgium, Austria, Sweden, Denmark, Switzerland and Ireland in the coming months.
With close to 830 million annual visits on its online platform, Mango is a pioneer online fashion company in Europe. The company launched its online platform in 2000 and since then has recorded constant growth.
Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 36 countries with almost 1.000 stores, more than 3,000 shop-in-shops, 5 Body Spas and 1 Mind Spa. In Spain, the brand has 85 stores and 495 shops in department stores. Next to retail, the Certified B CorporationÔ has a large presence in ecommerce and the travel business, and integrates a wide range of bath, body and home care products into a single portfolio. The brand is dedicated to sustainability and personal wellbeing in the beauty luxury industry and embraces the lifestyle of transforming everyday routines into more meaningful moments.