Mango Pressroom
Mango Home strengthens its growth and reinforces its commitment to craftsmanship
- Following the appointment of Nuria Font as Director of the line last June, and two years of growth in which it doubled in size, Mango Home is reinforcing its value proposition focused on quality and craftsmanship, by expanding its range of products designed for all rooms in the home.
- In this regard, the company has integrated the handcrafted tableware firm The Platera into its portfolio, enriching its offer with unique products that highlight craftsmanship and attention to detail.
- Created in 2021, Mango Home will open its first physical stand-alone stores in 2025. The line is currently available in 3 physical stores in cities such as Madrid, Barcelona and Zaragoza, as well as in 33 online marketplaces.
Mango Home continues to expand and diversify its commercial offer and consolidate its store network. Founded in 2021, Mango Home, which has more than doubled in size in its first two years of life, will reinforce its value proposition focused on quality and craftsmanship, by expanding its range of products designed for all rooms in the home.
The company is preparing to open Mango Home stand-alone stores for the first time in 2025. It is currently available in 3 physical multi-line stores in Madrid, Barcelona and Zaragoza, as well as in 33 online markets, mainly in Europe and the United States.
In line with the company's 4E 2024-2026 Strategic Plan, from next year these physical stores will offer an integrated shopping experience, allowing customers to explore a wide range of new products. After adding decoration and homeware categories last year, the company is preparing to launch new products for every room in the home, from the living room to the bedroom, including a new cosmetics line and a baby and kids collection.
With this aim in mind, Mango has integrated The Platera, a handcrafted tableware brand, into its collection as part of its growth strategy and its commitment to craftsmanship, quality and the distinctive design that represents the company's DNA. The Platera's products will become part of Mango's home portfolio and Elisabet Castellá, founder of the brand, will join the Mango Home purchasing team, contributing her experience and creative vision. The integration of The Platera into Mango Home will allow the company's home division to continue to enrich its offer with unique products that emphasise craftsmanship and attention to detail.
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