Mango Pressroom

The Mango Group launches Alter Made, a new brand aimed at conscious consumption

  • This is a project independent of the Mango brand, established in order to create timeless, durable and high quality collections for customers who wish to consume sustainable fashion

    Alter Made will be sold exclusively online at from early November in Spain, France, Germany and the Netherlands

    The project will also serve as a sustainability laboratory, in order to improve all Mango processes


    Mango, as part of its continued commitment to a more sustainable future for the fashion industry, launches Alter Made, a new concept based on wellbeing, sustainability and conscious consumption. The new women’s fashion brand, which is independent of the Mango brand, has been created to respond to customers who are increasingly conscious when consuming and wish to do so responsibly, a trend which has grown in the last year.  With this in mind, Alter Made will offer a collection of wardrobe staples consisting of durable, timeless and high quality garments with sustainable characteristics.

    The new brand also represents a commitment towards local production. Alter Made garments will be produced in Europe and Turkey by selected suppliers chosen for their expertise in different fabrics. An example of this are the cotton garments, which have been created with producers in Portugal, or the cashmere garments, for which we have used textile artisans from Italy. This will allow Alter Made to guarantee excellence in all of its products. The new brand will also monitor the traceability of its raw materials, according to certificates for sustainability as well as quality.

    With regard to stock management, Alter Made plans to adopt a production strategy of short runs in order to minimise surpluses. For example, the initial launch will comprise a total of 120 garments. The company has also developed different logistics processes in order to be more sustainable.

    Alter Made will also serve as a sustainability laboratory, in order to continue to improve all Mango processes. For Toni Ruiz, Mango CEO, “Alter Made is an added value commitment by the Mango Group aimed at a specific public that wishes to consume responsibly. Our goal is to accompany this trend while learning and testing new ways of working that will allow us to progress in our global strategy of sustainability”. In business terms, Toni Ruiz adds that “the target is for the brand to make a turnover of 25 million euros in three years”.

    A team with international experience

    This new project is being led by Alejandra Mur, the Director of Alter Made, who will initially count on an international team of 12 people with broad experience in their respective areas of responsibility.

    Alejandra Mur has worked for Mango for over 15 years and until now was the Purchasing Director for the Woman line. “For us, the journey we are starting now is an exciting challenge. There is a growing demand in society for collections that make it possible to consume fashion responsibly, and this is our main goal. To create carefully crafted and high quality garments that are produced locally and are long lasting”, Mur explains. “To achieve this, it is important to focus on every detail of the garment, as well as on the partners we will be working with. We are going to produce where they know the most about each product. The origin of each garment will be determined by expertise”, she adds.  

    Alter Made, a project which is part of the slow life movement, will be available from early November in Spain, France, Germany and the Netherlands exclusively via its website,

About Mango

Mango, one of Europe's leading fashion groups, is a global company with design and creativity at the heart of its model and a strategy based on constant innovation, the pursuit of sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2023 with a turnover of 3.1 billion euros, with 33% of its business coming from the online channel, and a presence in more than 115 markets. More information at

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