Mango lleva su concepto de retail mediterráneo a Malasia con su primera tienda New Med en el país
Mango takes its Mediterranean retail concept to Malaysia with its first New Med store in the country
- The company opens a new 5,570sqft store in Putrajaya, at IOI City Mall, which stocks the Woman and Man lines.
- The store is the first in the country to feature the Mediterranean-inspired store concept, New Med, present in the company’s major flagship stores.
- Mango closed 2022, with 6 points of sale in Malaysia, where it also operates via its own online channel and in other marketplaces.
Mango, one of Europe’s leading fashion groups, continues to implement its international expansion plan with the opening of new store in Malaysia. The new Mango store is located in Putrajaya, at IOI City Mall.
The new store has a selling space of 5,570sqft and stocks products from the Woman and Man lines. In addition, it features the Mediterranean-inspired store concept, New Med, which can be found in some of the group’s flagship stores around the world.
This concept aims to reflect the spirit and freshness of the brand. It is strongly influenced by Mediterranean culture and lifestyle and sustainability and architectural integration are key. The New Med concept envisages Mango stores as a Mediterranean house with different rooms, where warm tones and neutral colours predominate, combined with traditional, handcrafted, sustainable and natural materials, such as ceramics, tuff, wood, marble, esparto and leather.
Mango closed 2022, with 6 stores in Malaysia, where it also operates via its own online channel and in other marketplaces.
Mango, one of Europe’s leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2022 with a turnover of 2.688 billion euros, with 36% of its business originating from its online channel and with a presence in over 115 markets. More information at mangofashiongroup.com