It will be available from the second quarter of this year via the online channel in some twenty European countries
The commercial offer will feature products for various rooms, including the bedroom, living room, bathroom, kitchen and dining room
Mango is launching for the first time a line specialising in homeware textiles and items.
The firm has created this new line in order to extend the brand’s presence to the homes of its customers, and beyond their wardrobes. This will allow the company to enlarge its product range and offer its customers an improved service by allowing them to purchase complementary products.
The items will be available via Mango’s e-commerce from the second quarter of this year in twenty European markets, including Spain. They can also be purchased in the firm’s stores through the use of tablets by store personnel.
The new line features a broad range which covers various rooms in the home, such as the bedroom, the living room, the bathroom, the kitchen and the dining room. The company will initially launch a capsule collection focusing solely on textile products, which will include bed linen and textiles for the bathroom and the kitchen. Mango expects to gradually increase the offer with new product categories such as tableware (glassware, crockery, bowls and cups), which are planned for the second half of the year.
According to Toni Ruiz, Mango CEO, “Our customers are asking us for products for their homes. They want the same comfort and style they look for in clothes to decorate the rooms of their homes. For this reason, for some months at Mango we have been working to launch this new line in order to respond to this demand and bring our Mediterranean style to the homes of our customers. This is an ambitious project we are excited to be developing and which has involved many of the professionals that form part of Mango”.
Mediterranean style and sustainability
The aesthetic of this new collection is based on clean and refined Mediterranean style, through a contemporary design that combines neutral colours. Quality and attention to detail are the two key elements of each product. In addition, the entire line of textile products will be sustainable and 80% of the items will be produced locally, thus reinforcing Mango’s commitment to sustainability.