Mango Pressroom
03 OF MARCH OF 2020

Violeta by Mango launches its SS20 campaign under the slogan #ThisIsPower

  • Violeta by Mango launches its new spring/summer campaign under the slogan “This is Power”: a direct message to woman to recover their original power, the power they possess by simply being women. It is a universal message and therefore one that connects with women all over the world.

    On this occasion, the brand has turned to internationally-famous models such as Georgia Pratt, Sabina Karlsson, Chloé Vero, Olivia Wilson, Eva Kay, Lovisa, Sabey and Lorena Durán. Each one, in their own style, represents the aforementioned values.

    The new collection includes floral prints in multiple variations where the star garment of the collection is once again the dress. It going to be a summer full of vibrant colours in fabrics such as poplin, linen and taffeta, combined with batiste, georgette and Swiss embroidery. The suit takes on special importance, given that it appears in numerous colours, including pastel tones.

    As a new feature this season, the brand will offer on its website the option to customise a t-shirt and a denim jacket with the campaign slogan.

    Violeta by Mango aims to dress fashion-conscious curvy women. The secret to the brand, launched in January 2014, lies in the care taken in the technical pattern details from size to size and in being able to offer a high quality collection for any moment of the day, with garments designed to be comfortable, feminine and modern.

About Mango

Mango, one of Europe’s leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2022 with a turnover of 2.688 billion euros, with 36% of its business originating from its online channel and with a presence in over 115 markets. More information at

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