Mango Man launches new IMPROVED, its technologically-enhanced clothing collection.
Mango Man launches new IMPROVED, its technologically-enhanced clothing collection
Made of water-repellent, thermoregulating, machine-washable and even crease-resistant garments, this capsule demonstrates Mango man’s commitment to innovation
Mango Man is reinforcing its commitment to innovation and launching the second IMPROVED collection, made up of smart materials with special qualities and created to defy any challenge an urban man can face.
The capsule is a combination of technology, minimalist silhouettes and contemporary styles, featuring colours such as navy, charcoal grey and white. The product line comprises crease-resistant jackets, polo shirts and trousers that stay smooth to help look impeccable at all times, as well as thermoregulating sweatshirts with high-performance fibres, which deliver optimal breathability and maintain the body at an ideal temperature. All IMPROVED garments are windproof, machine-washable and water-repellent, in order to keep everything under control.
Behind the lens of Daniel Riera, the campaign images have captured three models, Mathias Lauridsen, Alpha Dia and Matthew Bell, in the urban setting of Barcelona, Spain.
The IMPROVED collection will be available on 7 September in selected physical stores in Spain, France, Germany, Greece, Italy, Portugal, The Netherlands, Russia, the USA and the UK, as well as online worldwide.
Mango, one of Europe’s leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2022 with a turnover of 2.688 billion euros, with 36% of its business originating from its online channel and with a presence in over 115 markets. More information at mangofashiongroup.com