Mango launches a message of unity to celebrate international LGBTQ+ pride day
Mango launches a message of unity to celebrate international LGBTQ+ pride day
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The brand has collaborated with various people from the LGBTQ+ community to support the cause
Mango is celebrating LGBTQ+ pride day by uniting with its community and expressing its diversity, launching a message as a company and showing its commitment to the cause.
The brand has created a video of clips put together by members of the Mango community themselves. In a very personal way, each protagonist recites a part of the manifesto, whose message focuses on love and its power, irrespective of how each person experiences, feels or shares it. The videos were captured in native form by each of the talents that participated in each action, in real and spontaneous moments that show us their true selves, revealing what makes them diverse and at the same time unique.
The participants include the models Tasha Tilberg, Chloe Vero and Adela Stemberg, the model and dancer Anders Hayward, the artist Pepo Moreno and the influencer couple DJ Mathias Geerts and the model Sadiq Desh.
Mango is reinforcing its commitment to the LGBTQ+ community by making a donation to the Le Refuge organisation, whose work focuses on preventing the abandonment or isolation of young people from this community aged between 14 and 25, who have been victims of homophobia or transphobia within their family environment.
Mango, one of Europe’s leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2022 with a turnover of 2.688 billion euros, with 36% of its business originating from its online channel and with a presence in over 115 markets. More information at mangofashiongroup.com