Mango launches a new line of fragrances for women and men. The collection, made up of 12 different essences, is inspired by Mediterranean culture and lifestyle, reinforcing the identity of the brand.

The fragrances have been developed internally under the names of two series: “Mémoires de la Méditerranée​”, for the feminine fragrances, and “A Mediterranean Journey​”, for the masculine ones. Jan Rivera, Mango’s Image Director, says: “our aim was to create a complete collection that embodies our character, aromas that transport to locations, moments and sensations of experiences related to our Mediterranean culture”.  

These two lines of fragrances are made up of 6 feminine aromas (La Fiesta, Hédonisme, Dolce Far Niente, Croisette d’Azur, Près du Soleil, Giornata Perfetta) which suggest locations and traditions representative of a serene lifestyle linked to celebration as a shared pleasure. The aromas range from floral and fruity notes such as orange flower, jasmine sambac or peony to woodier essences such as sandalwood or moss.    

The capsule of masculine fragrances is a journey of the senses through cities reminiscent of the Mediterranean region. Grasse, Formentera, Sardegna, Santorini, Rhodes and Bodrum make up the series of masculine essences with an olfactory description that includes nuances of amber, cardamom, bergamot, leather and saffron, among others.

This new line has been developed alongside a range of bodycare items. The selection of bodycare products includes shampoo, hand cream, body wash and moisturising cream.

The launch of this new collection of cosmetics is taking place a few weeks after the brand announced its new homeware line.

The fragrances will be available from April in selected stores and via the online platform in European markets such as France, Germany, Italy, Portugal, Spain and Sweden, among others.