To celebrate World Poetry Day, the author and collaborator with the brand, considered one of the most relevant voices of the millennial generation, joins the #MangoGirls community

 

On Saturday 21 March, Mango is celebrating World Poetry Day with the collaboration of Leti Sala, poet and voice of a generation whose discourse and attitude set it apart from previous generations. The writer has exclusively created an intimate collection of poems, to be published on the brand’s Instagram profile, which considers the power of words in the digital age, and at a time such as the one we experiencing now, in which a sense of community and togetherness, one of the key values of the brand, are vital.

These 5 pieces, written in verse and accompanied by images, express the honesty with which Leti Sala has, from the outset, shared her way of thinking about present conversations. The universe of the social and affection in a technological age, the current state of poetry and even her own transformation in becoming the narrator of a generational truth stirred by authenticity and personal style.

These conditions are precisely the ones that Leti Sala shares with Mango, as part of its role as a communicator of culture through fashion. The writer has collaborated with the brand previously in inspiring projects such as “New Essentials”, where six real women who have reinvented themselves professionally interpret pieces from a classical wardrobe.

Poetry has featured in the discourse of Mango previously, through figures such as Greta Bellamacina. The model, actress and film maker participated in the November 2019 campaign, creating with her partner, the artist Robert Montgomery, an exclusive poetic action for Mango to celebrate Women’s Day, launching a message of unity and empowerment.

The photographer and brand collaborator Matteo Montanari was responsible for capturing the images of the writer with various outfits from the Mango collection.