Mango Pressroom

IDenim: Your identity, your style is the Mango offering that combines the most popular fabric in history, identity and respect for the environment

  • Since its creation, denim has established itself as the most democratic fabric, and Mango launches its new collection featuring icons that will succeed for their versatility


    IDenim: Your identity, your style is the Mango campaign that gives centre stage to the most popular fabric in the history of fashion, highlighting its versatility and ease with which it reflects the unique personality and style of each person. Adopting Mango’s commitment to sustainability, this AW20 season, the women’s denim collection is totally sustainable, while the men’s collection is 98% sustainable.

    Lua Balua, visual artist, Emma Chadwick, dancer and choreographer, Emily Rosser, visual director and Indira Scott, model and humanitarian are the stars of this collection and each one reveals their style and their interpretation of denim through their identity, while including elements of their work in the photos. In the men’s line, the designer Brett Robinson and the model and fashion designer Alex J Ordóñez defend two different proposals in which denim becomes essential for their everyday wear.

    Mango proposes garments which strengthen the personality and help declare a unique style. With this collection, denim is a means of expression through which each one can combine timeless garments in a highly versatile way, creating total looks or combining them with other types of garments.

About Mango

Mango, one of Europe’s leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2022 with a turnover of 2.688 billion euros, with 36% of its business originating from its online channel and with a presence in over 115 markets. More information at

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