Summer comes to Mango with the new collection The sun is everywhere
Summer comes to Mango with the new collection The sun is everywhere
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The offering celebrates life and positive energy by recalling the psychedelic and free style of the 70s
For the occasion, a cast of models has been chosen, made up of Louise Follain, Mélodie Vaxelaire, Mukasa Kakonge, Klara Kristin, Jill Kortleve and Alberto Perazzolo, who feature in the campaign shot by Eddie Wrey
Mango launches The Sun is everywhere, a campaign full of vitality inspired by the sensations of the energy produced by the sun, especially during the Mediterranean summer season. A relaxing summer afternoon, surrounding yourself with friends, breakfast in the heart of nature, dancing, swimming… unique moments under the sun that accompanies them. In a moment of uncertainty, new opportunities present themselves and energies are renewed through this collection, where optimism takes centre stage. The soul of 70s Ibiza, the icon of freedom, the explosion of prints and colour, and positivity, are the essence of this campaign.
The star garments in the collection are the monochrome dresses and those with floral and psychedelic prints. In addition, sheer dresses in cotton voile or poplin become 24/7 allies on long summer days. Printed t-shirts, mini dresses and gilets produced in crochet and inspired by the 70s take centre stage, together with key pieces in denim with a retro air. A colour palette of blues and apple green, reflecting serenity, predominates. In accessories, floral bucket hats and retro sunglasses make the perfect outfit. All together, they achieve flowing, comfortable and fun looks which break away from formalities and invite Mediterranean pleasure.
The offering for men combines different casual garments to create a relaxed and carefree look. Relaxing or loose-fit trousers predominate, as do printed shirts, poplin combos, and new garments in knitwear, such as polo gilets. Shades of yellow, orange and blue present themselves as the new proposal this season. Graphic details and stripes are also featured, interpreted in a sophisticated manner in solid styles.
#Mango #MangoTogether #MangoSS21 #Thesuniseverywhere
Photographer: Eddie Wrey
Stylist: Aleksandra Woroniecka
Models: Louise Follain, Mélodie Vaxelaire Mukasa Kakonge, Klara Kristin, Jill Kortleve and Alberto Perazzolo
Hair stylist: Paolo Soffiatti
Make-up artist: Egon Crivillers
Mango, one of Europe’s leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2022 with a turnover of 2.688 billion euros, with 36% of its business originating from its online channel and with a presence in over 115 markets. More information at mangofashiongroup.com