#MANGOGIRLS CALLING reveals the evolution in style and life style of PERNILLE TEISBAEK, NURIA VAL and LEIA SFEZ during the lockdown
#MANGOGIRLS CALLING reveals the evolution in style and life style of PERNILLE TEISBAEK, NURIA VAL and LEIA SFEZ during the lockdown
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The brand collaborators, through texts and images taken in their homes, reflect upon how the current situation has changed their social, family and style habits
Mango presents #Mangogirls Calling, a conversation between Pernille Teisbaek, Nuria Val and Leia Sfez on adapting style, customs and thinking to this new era. In a digital format and via videochat, remote applications and selfies, the three collaborators have created this content from the intimacy of their homes, located in the cities of Copenhagen, Barcelona and Paris, respectively.
In this dialogue, the protagonists comment on adapting their personality when dressing given the current circumstances, “Honestly, I have never worn so many clothes including the word "sweat"!”, Leia Sfez confesses.
All of them declare that accessories have become an important element: “I can’t wait to dress up again and hide my sweat suit away for a while! But accessories have been my easiest upgrade when going grocery shopping!”, says Pernille Teisbaek. And that fashion can even transform her day: “I love this dress. It gives me a boost of energy”, says Nuria Val.
Her hobbies have not changed, although the way she uses social media has: “I’m happy to see how much chatting online connects us during these times” Pernille says. Videochat apps have become the medium for staying connected with their loved ones: “The other day when DJ Pascal performed on Mango Instagram, we all ended up dancing and it was super fun”, Nuria explains.
Discovering the most pleasant corner in their house, confessing daily routines or fantasizing what they will do once the situation improves are some of the other reflections these #Mangogirls share with the brand’s community via the content now available on the official website, mango.com.
Mango, one of Europe’s leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2022 with a turnover of 2.688 billion euros, with 36% of its business originating from its online channel and with a presence in over 115 markets. More information at mangofashiongroup.com